Project Matcha

Ethos helps craft concept become a thriving destination

Ethos Commercial Advisors was retained by founders Joshua Pak and Purin Moungvang to secure the ideal location for Project Matcha, Portland’s first modern matcha café. From site identification through lease negotiation, our team guided every step of the process—transforming a former third-wave coffee shop on a prime corner into the perfect launchpad for this intentional wellness brand.

Ethos also assisted Project Matcha become “landlord ready” by developing a professional pitch deck that showcased their brand vision, operational strength, and market positioning. Ethos managed every aspect of deal strategy and execution, securing favorable terms in a competitive market. Building on the flagship’s success, Ethos has been reengaged to lead the search for Project Matcha’s second location and has already out positioned a larger regional operator for a premier retail neighborhood center.

Ethos Services

Associated Team Members

Dana Solof, MBA
Senior Managing Director, Partner

Stats

Premium urban retail corner
Former third-wave coffee location
Competitive lease secured
Additional high-profile locations in progress
“Ethos guided us through every step with professionalism and precision. From securing the first location to negotiating our expansion, their insight made a complex process seamless. They understood exactly what our brand needed and helped position Project Matcha for long-term growth.”
Joshua Pak and Purin Moungvang, Founders

Case Studies

Related Case Studies

Get in touch.

We’ll connect you with the right Ethos team member for your project.

Get Started
Ethos Commercial Advisors